Integration type
CRM
What we solve
Freshsales/Freshworks teams need an easy way to verify customer identity and add biometric step-up at key moments (new contact onboarding, deal stage progression) without leaving the CRM or building heavy custom integrations. This integration embeds 1Kosmos IDV and LiveID into Freshsales via a Marketplace app (sidebar widget), event subscriptions/webhooks, and custom objects—automatically triggering verification from contact/deal events, receiving callback results, and writing status back to Freshsales so workflows and sequences can gate access, reduce fraud, and improve KYC consistency.
Attribute | Detail |
|---|---|
Market share | Growing SMB/mid-market presence, strong in India and APAC |
Marketplace | Freshworks Marketplace |
Integration complexity | Low (Freshworks app SDK + webhooks + custom objects) |
Est. build time | 3-4 weeks |
Primary use cases | SMB customer onboarding, neo-bank KYC, sales contact verification |
Technical integration architecture
Freshworks integration uses the Freshworks App SDK (v2) to create a sidebar widget on Contact and Deal pages. The widget displays IDV status and provides a trigger button. The app backend (hosted externally or on Freshworks serverless) handles 1Kosmos API calls and webhook reception.
Freshsales custom objects store verification records linked to contacts. Workflow Automator rules trigger IDV on contact creation or deal stage progression. The Freshworks Events API allows the app to subscribe to deal.update and contact.create events for server-side automation.
For step-up auth, Freshsales Sequences can include a verification step where the contact must complete LiveID before receiving subsequent sequence emails or being assigned to a sales rep.
Freshworks app structure
Workflow insertion points
Contact sidebar: IDV status widget with manual trigger
Workflow Automator: Auto-trigger on record creation or field change
Freshdesk integration: Cross-product IDV for support ticket identity verification
Freshchat: Bot-triggered IDV during live chat conversations
