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Pipedrive

Pipedrive

Integration type

CRM

What we solve

Pipedrive teams—often in regulated micro-SMB/startup environments—need a simple way to verify customer identity and enforce higher-assurance checks during onboarding and deal progression without leaving the CRM or adding heavy process overhead. This integration automates 1Kosmos IDV and LiveID inside Pipedrive using REST APIs, webhooks, and embedded app panels—triggering verification from person/deal events, capturing results via callbacks, and writing status (IAL, credential reference, enrollment) back to custom fields so automation rules can gate stage transitions, protect Smart Docs/signing, and improve compliance and fraud prevention.

Attribute

Detail

Market share

Micro-SMB and startup segment, 100K+ customers, 35% growth rate

Marketplace

Pipedrive Marketplace

Integration complexity

Low (REST API + webhooks + app extensions)

Est. build time

2-3 weeks

Primary use cases

Customer onboarding for regulated SMBs, deal verification for compliance-sensitive sales

Technical integration architecture

Pipedrive integration uses the App Extensions framework to embed a custom panel in the Deal and Person detail views. The extension calls the 1Kosmos API via a lightweight backend service. Pipedrive webhooks (deal.updated, person.added) trigger automated IDV workflows.

Custom fields on Person and Deal objects store verification status, IAL level, and credential reference. Pipedrive's Automation feature allows users to create rules like "When deal moves to Stage X, trigger 1Kosmos verification for associated person."

Pipedrive webhook + API flow

Pipedrive webhook subscription:
    POST https://api.pipedrive.com/v1/webhooks
    Body: {
        "subscription_url": "https://app.example.com/pipedrive-webhook",
        "event_action": "added",
        "event_object": "person"
    }

Webhook handler (person added):
    1. Receive Pipedrive webhook: { "current": { "id": 123, "email": [...], "phone": [...]

Pipedrive webhook subscription:
    POST https://api.pipedrive.com/v1/webhooks
    Body: {
        "subscription_url": "https://app.example.com/pipedrive-webhook",
        "event_action": "added",
        "event_object": "person"
    }

Webhook handler (person added):
    1. Receive Pipedrive webhook: { "current": { "id": 123, "email": [...], "phone": [...]

Pipedrive webhook subscription:
    POST https://api.pipedrive.com/v1/webhooks
    Body: {
        "subscription_url": "https://app.example.com/pipedrive-webhook",
        "event_action": "added",
        "event_object": "person"
    }

Webhook handler (person added):
    1. Receive Pipedrive webhook: { "current": { "id": 123, "email": [...], "phone": [...]

Workflow insertion points

  • Person detail panel: IDV widget with status display and manual trigger

  • Deal stage automation: Auto-trigger IDV on stage transition

  • Lead inbox: Verify incoming leads before assignment

  • Smart Docs: Require LiveID before document signing


Transform how you verify and authenticate

Secure onboarding, eliminate passwords, and stop fraud on one platform. Schedule a demo and see it in action.

Transform how you verify and authenticate

Secure onboarding, eliminate passwords, and stop fraud on one platform. Schedule a demo and see it in action.

Transform how you verify and authenticate

Secure onboarding, eliminate passwords, and stop fraud on one platform. Schedule a demo and see it in action.